The Mantooth Company's Rebrand: Why the New Look?

Creativity
2 MIN READ

We changed our look, but we are still passionately assisting businesses with their marketing needs in the Northern Colorado community.

We are proud to introduce you to Mantooth Company’s energetic new look! As we step into this new season as a company, we’d love to give you a peek into our history, the motivation behind our rebrand, and our trajectory moving forward. We may have changed our look, but never fear – Mantooth is still home to the mighty team you have come to trust with all of your marketing needs.

The idea behind Mantooth’s rebrand came in the midst of the COVID-19 outbreak. The pandemic presented businesses around the world with unique opportunities to adapt and change – Mantooth was one such company. Connie Hanrahan, Mantooth’s founder, made the decision to eliminate “events” from both the company name and its portfolio of offerings. With some exceptions (such as our beloved Lagoon Summer Concert Series and select events for marketing clients), the Mantooth team no longer focuses on public events.

Our new look is not simply a rebrand; it is also a refocus on what Mantooth does best – getting our clients the attention they deserve through strong marketing efforts. What was once Mantooth Marketing & Events Company is now simply “The Mantooth Company.” This name change represents a return to Mantooth’s roots–The Mantooth Company was our name when Connie first opened Mantooth’s doors in November of 1995.

Have you ever wondered what our name means? Mantooth actually means “strong lead”– it is translated from Cherokee and honors our owner’s heritage.

“Mantooth was built on working with like-minded people with like-minded goals,” reminisces Connie. “We’ve always held onto that. But like any company, there could have been times over the past 27 years where we lost our way and worked with someone who didn’t fit this description. This happens a lot when companies grow.”

By going back to our roots, Mantooth is sticking to what we do best – marketing – while working with clients who have an appreciation for our efforts. If you are looking for a true partner – rather than an outsider – to work with for all of your marketing needs, then you are our ideal client. The Mantooth Company team understands the importance of working with like-minded people and businesses as clients.

With this return to our heritage, Mantooth is now able to work more closely and personally with its beloved marketing clients. “In making this decision to rebrand and refocus, I felt energized about the next few years and what could be,” says Connie. “The new design of our brand shows lots of movement – all upward.”

The Mantooth Company team is energized as we step into this new season. With a renewed sense of purpose, a simpler business model (and of course beautiful new branding elements), we are ready to continue doing what we do best – telling our clients’ stories through strong leadership, strong relationships and strong strategy.

More Quick Reads from Mantooth Co.

Using Promotional Items to Support your Brand

Marketing
3 MIN READ
Here at Mantooth Company, we just so happen to be experts at creating beautiful, useful branded items for our clients. Take a look at this gallery for examples of a few of our recent projects! ‍
READ ON

Join us at the 2022 CSU Women's Football Clinic!

Lifestyle
3 MIN READ
Here at Mantooth, we are proud to be a part of the Colorado State University “Ramily!”
READ ON

The Importance of a Good Work-Life Balance

Lifestyle
5 MIN READ
While achieving a good work-life balance may sometimes seem to be an elusive goal, it certainly is one worth striving for.
READ ON

All About Grand Openings and Groundbreakings

Business
5 MIN READ
We have found that grand openings and groundbreaking ceremonies are two of the most fantastic ways for businesses and organizations to make a positive first impression on the community.
READ ON

Benefits of Using Personality Tests in the Workplace

Creativity
5 MIN READ
The entire Mantooth Company team recently took time to engage in a bit of professional development – this opportunity was particularly fun for us, as it was in the form of a personality test! 
READ ON

The Lagoon Summer Concert Series is Back Under the Trees

Lifestyle
2 MIN READ
The Lagoon Summer Concert Series is back under the trees of CSU's Lagoon! We are ecstatic to share our fantastic band lineup and delicious food trucks with you.
READ ON
let us shout your story from the rooftops
Visit Our Office
2900 S. College Ave. Suite 3F
Fort Collins, CO 80525
Contact Us