Throughout the years, one of Mantooth’s number one priorities has been connecting businesses with the community so that they can foster strong, long-lasting relationships. While there are countless ways to get involved with the community, the verdict is in: Community involvement DOES WORK! Here are just a few benefits of integrating your business into the community:
Placing ads in the newspaper is certainly great for business awareness, but what really builds a personal connection is when your target audience can see that real live human beings are behind a local business. Having a presence at community events, volunteering as a company, or hosting an event of your own are all great ways for people to relate to your business and trust your brand.
Becoming involved in the community allows for the unique opportunity to chat with potential customers one-on-one. These conversations are often the starting point of a valuable future relationship because your team has the chance to communicate their product or service in layman’s terms, answer any questions and adjust their selling strategy based on immediate feedback.
While this one may seem like a no-brainer, many business leaders forget that their company automatically becomes more appealing when they present themselves as a supporter of the community. When your logo is listed on event promotional materials or when you are thanked for your generosity on social media, people flag you as a company who cares and one they want to do business with.
So…how should you get involved?
You don’t have to look too far to find a plethora of ways to get involved in the community. For example, the Lagoon Summer Concert Series and Town of Timnath both present excellent sponsorship programs that provide ample opportunities for engaging with the public.
The Lagoon sponsorship program is unique for several reasons:
From a recent sponsor survey:
Interested in expanding your business’s community involvement strategy through Lagoon, Timnath or other means? Contact callie@mantoothcompany.com so we can get you started!