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To build value in a product, service, or actual
business name a necessary
element is a good public relations plan. Once this is in place, public
relations is one of the most cost-effective ways to inform as well as
market a business to the public. An additional piece to building
your marketing
plan is to develop a comprehensive public relations plan, which we would
be glad to assist.
Press Kit Development
The initial press kit is critical to effective public relations. Having
a press kit that shows off your brand, delivers professional, well-written
information that the editor can put directly into the story, and provides
the editor with easy, quick facts is the beginnings of long-term professional
relationships with the press.
- A fact sheet -- the
editor's quick reference guide to your company
- A corporate
backgrounder -- your company's
history and development
- Product
and services backgrounders -- the facts
on your company's
developments
- Biographies
and photos on key personnel
- Your
latest release (if current)
- Other notables like
a human interest backgrounder, testimonials, and other items specific
to your industry
“Our marketing plan is the
most cost effective plan we’ve ever worked within and
the results have been outstanding!”
--Chauncey Taylor, Owner, Johnson's Corner
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Here's
what our public relations services can do for you:
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Make the necessary media contacts |
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Write bylined articles for you and place in targeted media |
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Write or edit your news releases and distribute to the media |
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Develop a backgrounder, fact sheet and press kit for you |
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Create special events to garner publicity on your behalf |
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Arrange speaking platforms for your executives |
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Write and design your brochures, sales literature, web site, position papers, and other collateral |
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Provide strategic and crisis communications counsel |
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Assist with company name change and new corporate identity |
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